TikTok is currently one of the latest and most popular trends. Do you want to run TikTok Ads to increase brand and product awareness but don't know where to start? Don't worry because today, Yofatik.com will guide you through an overview of TikTok Ads. Please refer to the article below to understand what TikTok Ads are and the most effective TikTok ad formats.

What are TikTok Ads?

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Why should you run TikTok Ads?

Tại sao nên chạy Tiktok Ads

Easily reach a massive number of users, providing great impact

According to a report from Backlinko, in the first quarter of 2024, TikTok achieved a massive 137 million downloads on both iOS and Android. This is evidence of TikTok's enormous user base and the tremendous reach that TikTok can provide if you use TikTok Ads.

Diverse advertising formats

TikTok offers a variety of advertising formats, providing multiple options for businesses and users to easily achieve their marketing goals. Yofatik.com will provide detailed information about these ad formats below. Don’t miss out!

Easily goes viral, enhances interaction and connection

TikTok has a trending feature that allows businesses and individuals to easily leverage and increase interaction. If you have a proper strategy, your videos will frequently trend, saving you a lot on costs for buying followers, likes, and shares.

Providing detailed measurement tools

This is an advantage that allows businesses or users to analyze and measure the effectiveness of each video, thereby tracking and adjusting strategies in a timely manner for each advertising campaign.

Types of TikTok Ads

Minh họa một số dạng Tiktok Ads

In-Feed Ads (In-Stream Ads)

This is TikTok's standard ad format, with a maximum ad length of 60 seconds and a minimum of 9-15 seconds. The ads appear naturally in the user's news feed.

Advantages:

• Low cost, suitable for most users, small and medium-sized businesses.
• Ads can be self-configured.
• Similar to user-posted videos, creating a natural feel and encouraging viewers to watch the entire video.
• Users can interact by liking, sharing, or following the account that posted the ad.
• Includes a "Call to Action" button, prompting users to "Download" or "Buy Now.

Disadvantages:

• Users are not required to watch, so your video needs to be very engaging to compete.
• The "Call to Action" button only appears after the 5th second.

Brand Takeover

This is a full-screen ad format that can be a video, static image, or animated image, appearing as soon as the user opens TikTok and requiring the user to watch the ad for 3-5 seconds. It is often used to promote a Hashtag Challenge organized by a brand to increase views for videos with the Hashtag and create similar videos.

Advantages:

• Users cannot skip the ad and are required to watch it, making it very suitable for campaigns focused on increasing brand awareness.
• High display volume, broadcasted across all user accounts.
• No competition with other content.

Disadvantages:

• Users cannot comment, like, or share this ad.
• Expensive.
• This format makes users recognize it as an ad, leading to a tendency to avoid watching.
• Cannot be done independently and requires planning for the campaign and pre-ordering from TikTok.

TopView Ads

The ad appears right after the user opens TikTok, and it is also built on the format of Brand Takeover ads. The biggest difference is that this type of ad has interactive features, allowing users to like, share, and comment. This ad also has a significantly longer duration, up to 60 seconds.

Advantages:

• Less competition with other content.
• Longer duration.
• Wide reach, making it ideal for brand awareness campaigns.
• Includes a "Call to Action" button.

Disadvantages:

• Users recognize it as an ad and may avoid watching.
• High cost.

Branded Hashtag Challenge

Create a branded video with a hashtag and present a challenge. Users who participate in the challenge (with pre-defined content and hashtag) and win will receive a reward.

Advantages:

• Suitable for campaigns aimed at increasing brand awareness.
• The advertisement involves user participation, creating a two-way interaction that is naturally received, reducing the tendency to avoid watching ads. This type of advertisement is particularly effective as it can turn users into free marketers for your product. You’ll have the opportunity to own thousands of marketing videos repeatedly viewed, leaving a deep impression on users about your product.
• Capable of spreading globally.

Disadvantages:

• The advertising cost is significantly higher than other types.
• The advertising campaign must be meticulously planned and is quite complex.

Branded Effects

This is also an advertising campaign where users can create video content, but the difference is that the content must be created using branded effects, stickers, and filters from the sponsor. Combining Branded Effects with the Branded Hashtag Challenge can be even more effective.

Advantages: Just like the Branded Hashtag Challenge, Branded Effects also have the following advantages:

• Suitable for campaigns aimed at increasing brand awareness.
• Creates two-way interaction between users and businesses.
• Has the potential to spread worldwide.

Disadvantages:

• Very high cost: costs for purchasing ads, designing effects, and hiring influencers to promote the campaign initially.
• The campaign may not meet objectives on its own and must be combined with other types of ads to drive sales.
• Technically very complex.

Now that you have an overview of the types of ads on TikTok, you can study and carefully choose the right option for you or contact Yofatik.com. We can provide specific advice on which advertising format suits your current business model. We are experts in Social Marketing and can definitely help you become a successful TikToker or Seller and make money from this famous app.

Additionally, we offer all kinds of support services for your TikTok channel, such as TikTok heart buffing, heart hacking, and increasing TikTok followers. Our system uses real users, ensuring your channel is completely safe. Orders are processed immediately after buffing, which also effectively boosts channel recommendations. Furthermore, your personal information is fully protected when using our services.

Contact us today for the best experience!

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Contact Information:

Website: Yofatik.com

Address: No. 9, Alley 160 Luong The Vinh, Thanh Xuan Bac, Thanh Xuan, Hanoi, Vietnam

Phone (Zalo, Telegram, X, Pinterest, Instagram): 0971.021.266

Email: support@yofatik.com

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YouTube: https://www.youtube.com/@Yofatik

References:

The Complete Guide to TikTok Ads in 2024; https://www.socialpilot.co/tiktok-marketing/tiktok-ads. Accessed on July 8, 2024.

TikTok ads formats and types explained; https://adapty.io/blog/tiktok-advertising-formats/. Accessed on July 8, 2024.

The Ultimate Guide to TikTok Advertising in 2024; https://influencermarketinghub.com/tiktok-advertising-guide/. Accessed on July 8, 2024.

Author: Hạnh Nguyễn – Facebook Marketing Expert at Yofatik.com.